Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia
The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision. Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness...
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| Main Authors: | , |
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| Format: | UMS Journal (OJS) |
| Language: | eng |
| Published: |
Universitas Muhammadiyah Surakarta
2023
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| Subjects: | |
| Online Access: | https://journals2.ums.ac.id/index.php/benefit/article/view/2461 |
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