Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia

Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia

The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision.  Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness...

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Bibliographic Details
Main Authors: Subekti, Toni Ahmad, Nugroho, Sahid Susilo
Format: UMS Journal (OJS)
Language:eng
Published: Universitas Muhammadiyah Surakarta 2023
Subjects:
Information quality
credibility
eWOM
Attitude toward eWOM
purchase intention
Youtube
Online Access:https://journals2.ums.ac.id/index.php/benefit/article/view/2461
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https://journals2.ums.ac.id/index.php/benefit/article/view/2461

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