Defense Strategy Against MSME Performance

Defense Strategy Against MSME Performance

The Covid-19 pandemic has hurt various sectors, one of which is MSMEs. During the pandemic, MSMEs experienced a decrease in sales or turnover, and a few experienced an increase. This quantitative research aims to analyze survival strategies (financial attitudes, marketing strategies, locus of contro...

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Dettagli Bibliografici
Autori principali:	Putri, Eskasari, Bandi
Natura:	UMS Journal (OJS)
Lingua:	eng
Pubblicazione:	Universitas Muhammadiyah Surakarta 2024
Soggetti:	Survival Strategy (financial attitude, marketing strategy, locus of control, and self-efficacy), business resilience, MSME financial performance, MSME.
Accesso online:	https://journals2.ums.ac.id/index.php/reaksi/article/view/4343
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