Defense Strategy Against MSME Performance

Defense Strategy Against MSME Performance

The Covid-19 pandemic has hurt various sectors, one of which is MSMEs. During the pandemic, MSMEs experienced a decrease in sales or turnover, and a few experienced an increase. This quantitative research aims to analyze survival strategies (financial attitudes, marketing strategies, locus of contro...

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שמור ב:
מידע ביבליוגרפי
Main Authors: Putri, Eskasari, Bandi
פורמט: UMS Journal (OJS)
שפה:eng
יצא לאור: Universitas Muhammadiyah Surakarta 2024
נושאים:
Survival Strategy (financial attitude, marketing strategy, locus of control, and self-efficacy), business resilience, MSME financial performance, MSME.
גישה מקוונת:https://journals2.ums.ac.id/index.php/reaksi/article/view/4343
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