Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia

Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia

The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision.  Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness...

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Autores principales: Subekti, Toni Ahmad, Nugroho, Sahid Susilo
Formato: UMS Journal (OJS)
Lenguaje:eng
Publicado: Universitas Muhammadiyah Surakarta 2023
Materias:
Information quality
credibility
eWOM
Attitude toward eWOM
purchase intention
Youtube
Acceso en línea:https://journals2.ums.ac.id/index.php/benefit/article/view/2461
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https://journals2.ums.ac.id/index.php/benefit/article/view/2461

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