Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia

Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia

The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision.  Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness...

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Detaylı Bibliyografya
Asıl Yazarlar:	Subekti, Toni Ahmad, Nugroho, Sahid Susilo
Materyal Türü:	UMS Journal (OJS)
Dil:	eng
Baskı/Yayın Bilgisi:	Universitas Muhammadiyah Surakarta 2023
Konular:	Information quality credibility eWOM Attitude toward eWOM purchase intention Youtube
Online Erişim:	https://journals2.ums.ac.id/index.php/benefit/article/view/2461
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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