Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia
The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision. Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness...
Gardado en:
| Main Authors: | , |
|---|---|
| Formato: | UMS Journal (OJS) |
| Idioma: | eng |
| Publicado: |
Universitas Muhammadiyah Surakarta
2023
|
| Subjects: | |
| Acceso en liña: | https://journals2.ums.ac.id/index.php/benefit/article/view/2461 |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|