Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia

Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia

The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision.  Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness...

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Xehetasun bibliografikoak
Egile Nagusiak:	Subekti, Toni Ahmad, Nugroho, Sahid Susilo
Formatua:	UMS Journal (OJS)
Hizkuntza:	eng
Argitaratua:	Universitas Muhammadiyah Surakarta 2023
Gaiak:	Information quality credibility eWOM Attitude toward eWOM purchase intention Youtube
Sarrera elektronikoa:	https://journals2.ums.ac.id/index.php/benefit/article/view/2461
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

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