Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia
The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision. Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | UMS Journal (OJS) |
| Language: | eng |
| Published: |
Universitas Muhammadiyah Surakarta
2023
|
| Subjects: | |
| Online Access: | https://journals2.ums.ac.id/index.php/benefit/article/view/2461 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1805338140763750400 |
|---|---|
| author | Subekti, Toni Ahmad Nugroho, Sahid Susilo |
| author_facet | Subekti, Toni Ahmad Nugroho, Sahid Susilo |
| author_sort | Subekti, Toni Ahmad |
| collection | OJS |
| description | The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision. Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness and information adoption on purchase intention on YouTube channels. The study developed a research model based on the Information Adoption Model (IAM) and Theory of Reasoned Action (TRA). A survey design was employed to test the proposed linkages among variables with a sample size of 447 respondents by the purposive sampling method. The study deploys the partial least squares path modeling (PLS-SEM) to analyze the data. The results confirmed that relevance, comprehensiveness, source expertise, attitude toward information, and information usefulness positively affect information adoption and purchase intention. Additionally, attitude toward information has a positive influence on behavioral intentions. However, timeliness, accuracy, and source expertise do not have any significant relationship with the information usefulness |
| format | UMS Journal (OJS) |
| id | oai:ojs2.journals2.ums.ac.id:article-2461 |
| institution | Universitas Muhammadiyah Surakarta |
| language | eng |
| publishDate | 2023 |
| publisher | Universitas Muhammadiyah Surakarta |
| record_format | ojs |
| spelling | oai:ojs2.journals2.ums.ac.id:article-2461 Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia Subekti, Toni Ahmad Nugroho, Sahid Susilo Information quality credibility eWOM Attitude toward eWOM purchase intention Youtube The Product reviews on YouTube Channel offer information for consumers to evaluate products before making a decision. Understanding how consumers adopt the information and its impact on purchase intention becomes crucial. This study aims to determine the influence of information usefulness and information adoption on purchase intention on YouTube channels. The study developed a research model based on the Information Adoption Model (IAM) and Theory of Reasoned Action (TRA). A survey design was employed to test the proposed linkages among variables with a sample size of 447 respondents by the purposive sampling method. The study deploys the partial least squares path modeling (PLS-SEM) to analyze the data. The results confirmed that relevance, comprehensiveness, source expertise, attitude toward information, and information usefulness positively affect information adoption and purchase intention. Additionally, attitude toward information has a positive influence on behavioral intentions. However, timeliness, accuracy, and source expertise do not have any significant relationship with the information usefulness Universitas Muhammadiyah Surakarta 2023-12-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/index.php/benefit/article/view/2461 10.23917/benefit.v8i2.2461 Benefit: Jurnal Manajemen dan Bisnis; Benefit : Volume 8 Desember No 2 tahun 2023; 53-69 2541-2604 1410-4571 eng https://journals2.ums.ac.id/index.php/benefit/article/view/2461/1068 Copyright (c) 2023 Benefit: Jurnal Manajemen dan Bisnis https://creativecommons.org/licenses/by/4.0 |
| spellingShingle | Information quality credibility eWOM Attitude toward eWOM purchase intention Youtube Subekti, Toni Ahmad Nugroho, Sahid Susilo Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia |
| title | Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia |
| title_full | Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia |
| title_fullStr | Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia |
| title_full_unstemmed | Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia |
| title_short | Impact of information usefulness and adoption in social media on purchase intention :Evidence of Indonesia |
| title_sort | impact of information usefulness and adoption in social media on purchase intention evidence of indonesia |
| topic | Information quality credibility eWOM Attitude toward eWOM purchase intention Youtube |
| topic_facet | Information quality credibility eWOM Attitude toward eWOM purchase intention Youtube |
| url | https://journals2.ums.ac.id/index.php/benefit/article/view/2461 |
| work_keys_str_mv | AT subektitoniahmad impactofinformationusefulnessandadoptioninsocialmediaonpurchaseintentionevidenceofindonesia AT nugrohosahidsusilo impactofinformationusefulnessandadoptioninsocialmediaonpurchaseintentionevidenceofindonesia |