Pengaruh Green Product, Green Advertising, Dan Green Brand Image Terhadap Keputusan Pembelian Dengan Consumer Attitude Sebagai Variabel Mediasi : Buying decision, Green Product Attributes, Green Advertising, Green Brand Image, Consumer Attitude

• Автори: Augtiah, Imfrianti, Ihwan Susila, Wiyadi
• Формат: UMS Journal (OJS)
• Мова: eng
• Опубліковано: Universitas Muhammadiyah Surakarta 2022
• Предмети: green product attribute, green advertising, green brand image, consumer attitude, keputusan pembelian
• Онлайн доступ: https://journals2.ums.ac.id/index.php/benefit/article/view/1486

The objectives of this study were to determine the effect of green product attributes on purchasing decisions mediated by consumer attitude, to determine the effect of green advertising on purchasing decisions mediated by consumer attitude, to determine the effect of green brand image on purchasing...