Pengaruh Green Product, Green Advertising, Dan Green Brand Image Terhadap Keputusan Pembelian Dengan Consumer Attitude Sebagai Variabel Mediasi : Buying decision, Green Product Attributes, Green Advertising, Green Brand Image, Consumer Attitude

The objectives of this study were to determine the effect of green product attributes on purchasing decisions mediated by consumer attitude, to determine the effect of green advertising on purchasing decisions mediated by consumer attitude, to determine the effect of green brand image on purchasing...

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Opis bibliograficzny
Główni autorzy:	Augtiah, Imfrianti, Ihwan Susila, Wiyadi
Format:	UMS Journal (OJS)
Język:	eng
Wydane:	Universitas Muhammadiyah Surakarta 2022
Hasła przedmiotowe:	green product attribute, green advertising, green brand image, consumer attitude, keputusan pembelian
Dostęp online:	https://journals2.ums.ac.id/index.php/benefit/article/view/1486
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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