PENGARUH VIRAL MARKETING, TURBO MARKETING MELALUI TRUST TERHADAP REPURCHASING DECISION PENGGUNA TOKOPEDIA

PENGARUH VIRAL MARKETING, TURBO MARKETING MELALUI TRUST TERHADAP REPURCHASING DECISION PENGGUNA TOKOPEDIA

Penelitian ini menganalisis  pengaruh Viral Marketing dan Turbo Marketing terhadap Repurchasing Decision baik secara langsung maupun secara tidak langsung melalui Trust sebagai variabel mediasi. Respoden penelitian adalah 376 mahasiswa yang pernah melakukan transaksi online di Tokopedia. An...

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Bibliografske podrobnosti
Main Authors:	Rusni, Rusni, Tahir, Bungatang, Jabir, Muh, Albar, Elyas, Umar Data, Muhammad
Format:	UMS Journal (OJS)
Jezik:	eng
Izdano:	Universitas Muhammadiyah Surakarta 2023
Online dostop:	https://journals2.ums.ac.id/index.php/benefit/article/view/1227
Oznake:	Označite Brez oznak, prvi označite!

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