PENGARUH VIRAL MARKETING, TURBO MARKETING MELALUI TRUST TERHADAP REPURCHASING DECISION PENGGUNA TOKOPEDIA

PENGARUH VIRAL MARKETING, TURBO MARKETING MELALUI TRUST TERHADAP REPURCHASING DECISION PENGGUNA TOKOPEDIA

Penelitian ini menganalisis  pengaruh Viral Marketing dan Turbo Marketing terhadap Repurchasing Decision baik secara langsung maupun secara tidak langsung melalui Trust sebagai variabel mediasi. Respoden penelitian adalah 376 mahasiswa yang pernah melakukan transaksi online di Tokopedia. An...

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Bibliografski detalji
Glavni autori:	Rusni, Rusni, Tahir, Bungatang, Jabir, Muh, Albar, Elyas, Umar Data, Muhammad
Format:	UMS Journal (OJS)
Jezik:	eng
Izdano:	Universitas Muhammadiyah Surakarta 2023
Online pristup:	https://journals2.ums.ac.id/index.php/benefit/article/view/1227
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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