Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors

• Autori principali: Najib, Moh Farid, Kusdiana, Wawan, Razli, Izyanti Awang
• Natura: UMS Journal (OJS)
• Lingua: eng
• Pubblicazione: Muhammadiyah University Press 2022
• Soggetti: Local Halal Cosmetic Products, Knowledge, Religiosity, Attitude, Islamic Advertising, Purchase Intention
• Accesso online: https://journals.ums.ac.id/index.php/jisel/article/view/19199

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world's largest produ...