Local Halal Cosmetic Products Purchase Intention: Knowledge, Religiosity, Attitude, and Islamic Advertising Factors

The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world's largest produ...

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Bibliographic Details
Main Authors: Najib, Moh Farid, Kusdiana, Wawan, Razli, Izyanti Awang
Format: UMS Journal (OJS)
Language:eng
Published: Muhammadiyah University Press 2022
Subjects:
Online Access:https://journals.ums.ac.id/index.php/jisel/article/view/19199
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