Marketing Ethics At Islamic Banks: Principles And Practices
This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P's marketing mix framework, namely product, price, promotion, and place. This article is...
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| Main Authors: | , , |
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| Format: | UMS Journal (OJS) |
| Language: | eng |
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Muhammadiyah University Press
2021
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| Online Access: | https://journals.ums.ac.id/index.php/jisel/article/view/14716 |
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| _version_ | 1805340858345586688 |
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| author | Al Hadi, M Qoshid Cahyo, Eko Nur Budi, Iman Setya |
| author_facet | Al Hadi, M Qoshid Cahyo, Eko Nur Budi, Iman Setya |
| author_sort | Al Hadi, M Qoshid |
| collection | OJS |
| description | This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P's marketing mix framework, namely product, price, promotion, and place. This article is qualitative descriptive research using literature review. This article employs secondary data from 11 articles. The data that has been collected then analyzed with descriptive information. Therefore, through 4 P's marketing mix lens, this article finds a lack of ethical marketing practices in Islamic Banking from the ethical ideals espoused in the literature. This study analyzes the ethical marketing practices of Islamic banks which can be used as an evaluation of policies in the Islamic financial industry. |
| format | UMS Journal (OJS) |
| id | oai:ojs2.journals.ums.ac.id:article-14716 |
| institution | Universitas Muhammadiyah Surakarta |
| language | eng |
| publishDate | 2021 |
| publisher | Muhammadiyah University Press |
| record_format | ojs |
| spelling | oai:ojs2.journals.ums.ac.id:article-14716 Marketing Ethics At Islamic Banks: Principles And Practices Al Hadi, M Qoshid Cahyo, Eko Nur Budi, Iman Setya Marketing mix; Islamic Bank; Marketing Ethics This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P's marketing mix framework, namely product, price, promotion, and place. This article is qualitative descriptive research using literature review. This article employs secondary data from 11 articles. The data that has been collected then analyzed with descriptive information. Therefore, through 4 P's marketing mix lens, this article finds a lack of ethical marketing practices in Islamic Banking from the ethical ideals espoused in the literature. This study analyzes the ethical marketing practices of Islamic banks which can be used as an evaluation of policies in the Islamic financial industry. Muhammadiyah University Press 2021-09-13 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journals.ums.ac.id/index.php/jisel/article/view/14716 10.23917/jisel.v4i2.14716 Journal of Islamic Economic Laws; Vol 4, No 2: July 2021; 17-41 2655-9617 2655-9609 eng https://journals.ums.ac.id/index.php/jisel/article/view/14716/6915 Copyright (c) 2021 Journal of Islamic Economic Laws https://creativecommons.org/licenses/by-sa/4.0 |
| spellingShingle | Marketing mix; Islamic Bank; Marketing Ethics Al Hadi, M Qoshid Cahyo, Eko Nur Budi, Iman Setya Marketing Ethics At Islamic Banks: Principles And Practices |
| title | Marketing Ethics At Islamic Banks: Principles And Practices |
| title_full | Marketing Ethics At Islamic Banks: Principles And Practices |
| title_fullStr | Marketing Ethics At Islamic Banks: Principles And Practices |
| title_full_unstemmed | Marketing Ethics At Islamic Banks: Principles And Practices |
| title_short | Marketing Ethics At Islamic Banks: Principles And Practices |
| title_sort | marketing ethics at islamic banks principles and practices |
| topic | Marketing mix; Islamic Bank; Marketing Ethics |
| topic_facet | Marketing mix; Islamic Bank; Marketing Ethics |
| url | https://journals.ums.ac.id/index.php/jisel/article/view/14716 |
| work_keys_str_mv | AT alhadimqoshid marketingethicsatislamicbanksprinciplesandpractices AT cahyoekonur marketingethicsatislamicbanksprinciplesandpractices AT budiimansetya marketingethicsatislamicbanksprinciplesandpractices |