Marketing Ethics At Islamic Banks: Principles And Practices

• Main Authors: Al Hadi, M Qoshid, Cahyo, Eko Nur, Budi, Iman Setya
• Format: UMS Journal (OJS)
• Language: eng
• Published: Muhammadiyah University Press 2021
• Subjects: Marketing mix; Islamic Bank; Marketing Ethics
• Online Access: https://journals.ums.ac.id/index.php/jisel/article/view/14716

This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P's marketing mix framework, namely product, price, promotion, and place. This article is...