Combination of K-Means and Simple Additive Weighting in Deciding Locations and Strategies of University Marketing

Every year UNIMUDA Sorong welcomes new students and keeps promoting to attract more. The process generates a growing number of student data. On the other hand, the promotional strategy to attract new students faces obstacles such as generalization among locations, ineffective time, limited personnel...

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Príomhchruthaitheoirí: Kasri, Muhamad Ali, Jati, Handaru
Formáid: UMS Journal (OJS)
Teanga:eng
Foilsithe / Cruthaithe: Department of Informatics, Universitas Muhammadiyah Surakarta, Indonesia 2020
Ábhair:
Rochtain ar líne:https://journals.ums.ac.id/index.php/khif/article/view/11281
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