Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia

• Glavni autor: Dawami, Qosdan
• Format: UMS Journal (OJS)
• Jezik: eng
• Izdano: Muhammadiyah University Press 2020
• Teme: Islamic banking, Religiosity, Customer behaviour and Shariah Compliance.
• Online pristup: https://journals.ums.ac.id/index.php/jisel/article/view/10191

The purpose of this research is to investigate the pivotal determinants influencing the consumer’s preference towards the products and services of Islamic banking, apart from reviewing previous studies that considered perceived religiosity has an intense relationship with the individual’s intention...