Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia
The purpose of this research is to investigate the pivotal determinants influencing the consumer’s preference towards the products and services of Islamic banking, apart from reviewing previous studies that considered perceived religiosity has an intense relationship with the individual’s intention...
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| Format: | UMS Journal (OJS) |
| Language: | eng |
| Published: |
Muhammadiyah University Press
2020
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| Subjects: | |
| Online Access: | https://journals.ums.ac.id/index.php/jisel/article/view/10191 |
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