Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia
The purpose of this research is to investigate the pivotal determinants influencing the consumer’s preference towards the products and services of Islamic banking, apart from reviewing previous studies that considered perceived religiosity has an intense relationship with the individual’s intention...
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| Format: | UMS Journal (OJS) |
| Language: | eng |
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Muhammadiyah University Press
2020
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| Online Access: | https://journals.ums.ac.id/index.php/jisel/article/view/10191 |
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| _version_ | 1805340862445518848 |
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| author | Dawami, Qosdan |
| author_facet | Dawami, Qosdan |
| author_sort | Dawami, Qosdan |
| collection | OJS |
| description | The purpose of this research is to investigate the pivotal determinants influencing the consumer’s preference towards the products and services of Islamic banking, apart from reviewing previous studies that considered perceived religiosity has an intense relationship with the individual’s intention and attitude. Moreover, this study also examines the direct relationship between the preference of customers and the Service quality offered by Islamic banks. This study utilized quantitative approach through conducting a survey to 60 students of International Islamic University Malaysia from various departments. Correlation and regression will be applied for data analysis. The result of the study indicated that the Attitude and the Service quality offered by Islamic banks are the major determinants influencing the customers’ behaviour towards Islamic banking. On the other hand, the Image of the bank and the Religiosity were determining insignificantly to the intentions of customers to choose its products and services.Keywords – Islamic banking, Religiosity, Customer behaviour and Shariah Compliance. |
| format | UMS Journal (OJS) |
| id | oai:ojs2.journals.ums.ac.id:article-10191 |
| institution | Universitas Muhammadiyah Surakarta |
| language | eng |
| publishDate | 2020 |
| publisher | Muhammadiyah University Press |
| record_format | ojs |
| spelling | oai:ojs2.journals.ums.ac.id:article-10191 Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia Dawami, Qosdan Islamic banking, Religiosity, Customer behaviour and Shariah Compliance. The purpose of this research is to investigate the pivotal determinants influencing the consumer’s preference towards the products and services of Islamic banking, apart from reviewing previous studies that considered perceived religiosity has an intense relationship with the individual’s intention and attitude. Moreover, this study also examines the direct relationship between the preference of customers and the Service quality offered by Islamic banks. This study utilized quantitative approach through conducting a survey to 60 students of International Islamic University Malaysia from various departments. Correlation and regression will be applied for data analysis. The result of the study indicated that the Attitude and the Service quality offered by Islamic banks are the major determinants influencing the customers’ behaviour towards Islamic banking. On the other hand, the Image of the bank and the Religiosity were determining insignificantly to the intentions of customers to choose its products and services.Keywords – Islamic banking, Religiosity, Customer behaviour and Shariah Compliance. Muhammadiyah University Press 2020-03-24 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journals.ums.ac.id/index.php/jisel/article/view/10191 10.23917/jisel.v3i1.10191 Journal of Islamic Economic Laws; Vol 3, No 1: January 2020; 48-67 2655-9617 2655-9609 eng https://journals.ums.ac.id/index.php/jisel/article/view/10191/5455 Copyright (c) 2020 Journal of Islamic Economic Laws https://creativecommons.org/licenses/by/4.0 |
| spellingShingle | Islamic banking, Religiosity, Customer behaviour and Shariah Compliance. Dawami, Qosdan Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia |
| title | Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia |
| title_full | Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia |
| title_fullStr | Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia |
| title_full_unstemmed | Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia |
| title_short | Factors Influencing the Preference of Customers Towards Islamic Banking: Evidence from Malaysia |
| title_sort | factors influencing the preference of customers towards islamic banking evidence from malaysia |
| topic | Islamic banking, Religiosity, Customer behaviour and Shariah Compliance. |
| topic_facet | Islamic banking, Religiosity, Customer behaviour and Shariah Compliance. |
| url | https://journals.ums.ac.id/index.php/jisel/article/view/10191 |
| work_keys_str_mv | AT dawamiqosdan factorsinfluencingthepreferenceofcustomerstowardsislamicbankingevidencefrommalaysia |