Marketing in action: readings and cases

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Bibliographic Details
Main Author:	FORMAN, Andrew M.
Other Authors:	CRAVENS, David W., WOODRUFF, rOBERT B.
Format:	Book
Language:	English
Published:	California Addison-Wesley 1986
Subjects:	PEMASARAN
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Electronic

Digital copy available	Available

Holdings details from Campus B
Call Number:	D140.5577
Notes:	Item 2 holdings note 1 https://vufind.org/?f=1&b=2#sample_link Item 2 holdings note 2 Item 2 holdings note 3
Volume Holdings:	Item 2 summary 1 Item 2 summary 2
Copy 2 (volume 1, issue 2)	Uncertain Place a Hold Notes: Item 2 note 1 Item 2 note 2 Item 2 note 3

issue 1