Global marketing management

• Yazar: KOTABE, Masaaki
• Diğer Yazarlar: HELSEN, Kristiaan
• Materyal Türü: Kitap
• Dil: English
• Baskı/Yayın Bilgisi: Hoboken, NJ : Wiley, 2008.
• Edisyon: 4th ed.
• Konular: Export marketing > Management.; International business enterprises > Management.
• Online Erişim: http://www.loc.gov/catdir/toc/fy0708/2007272985.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html