Global marketing management

• Autore principale: KOTABE, Masaaki
• Altri autori: HELSEN, Kristiaan
• Natura: Libro
• Lingua: English
• Pubblicazione: Hoboken, NJ : Wiley, 2008.
• Edizione: 4th ed.
• Soggetti: Export marketing > Management.; International business enterprises > Management.
• Accesso online: http://www.loc.gov/catdir/toc/fy0708/2007272985.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html
• Descrizione fisica: xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.& password
• Bibliografia: Includes bibliographical references and index.
• ISBN: 9780471755272 (pbk. : alk. paper); 0471755273 (pbk. : alk. paper)