Global marketing management

• 1. Verfasser: KOTABE, Masaaki
• Weitere Verfasser: HELSEN, Kristiaan
• Format: Buch
• Sprache: English
• Veröffentlicht: Hoboken, NJ : Wiley, 2008.
• Ausgabe: 4th ed.
• Schlagworte: Export marketing > Management.; International business enterprises > Management.
• Online Zugang: http://www.loc.gov/catdir/toc/fy0708/2007272985.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html; http://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html
• Beschreibung: xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.& password
• Bibliographie: Includes bibliographical references and index.
• ISBN: 9780471755272 (pbk. : alk. paper); 0471755273 (pbk. : alk. paper)