Brand warfare 10 rules for building the killer brand:lessons for new and old economy players

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Bibliographic Details
Main Author:	D'ALESSANDRO, David F.
Other Authors:	OWENS, Michele
Format:	Book
Language:	English
Published:	New York McGraw-Hill 2001
Subjects:	MEREK DAGANG, MANAJEMEN PEMASARAN
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Electronic Journals	Available from 2015
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Electronic Journals	Available from 2011
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Campus A

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Call Number:	Prefix: 7 M909.8513 T387.7423 T677.4077
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Copy 4 (volume 2, issue 0)	Item in Library Place a Hold Notes: Item 4 note 1
Copy 5 (volume 2, issue 1)	On Reserve - Ask at Circulation Desk Available Place a Hold Notes: Item 5 note 1 Item 5 note 2 Item 5 note 3
Copy 7 (volume 2, issue 3)	On Reserve - Ask at Circulation Desk Available Place a Hold Notes: Item 7 note 1

Campus C

Holdings details from Campus C
Call Number:	S645.4527
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Copy 6 (volume 2, issue 2)	Item in Library Place a Hold Notes: Item 6 note 1

Campus B

Holdings details from Campus B
Call Number:	S738.6907
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Copy 11 (volume 3, issue 3)	On Reserve - Ask at Circulation Desk Uncertain Place a Hold Notes: Item 11 note 1

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