Brand warfare 10 rules for building the killer brand:lessons for new and old economy players

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Bibliographic Details
Main Author: D'ALESSANDRO, David F.
Other Authors: OWENS, Michele
Format: Book
Language:English
Published: New York McGraw-Hill 2001
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Main Library: CAD

Holdings details from Main Library: CAD
Call Number: 658.827 Ale B
Copy 1 Not for loan Recall This

Main Library: CIRC

Holdings details from Main Library: CIRC
Call Number: 658.827 Ale B
Copy 2 Available Place a Hold
Copy 3 Available Place a Hold