Brand warfare 10 rules for building the killer brand:lessons for new and old economy players

Brand warfare 10 rules for building the killer brand:lessons for new and old economy players

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Detalles Bibliográficos
Autor Principal: D'ALESSANDRO, David F.
Outros autores: OWENS, Michele
Formato: Libro
Idioma:English
Publicado: New York McGraw-Hill 2001
Subjects:
MEREK DAGANG, MANAJEMEN PEMASARAN
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