Brand warfare 10 rules for building the killer brand:lessons for new and old economy players
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2001
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| 100 | |a D'ALESSANDRO, David F. | ||
| 245 | |a Brand warfare 10 rules for building the killer brand:lessons for new and old economy players | ||
| 260 | |a New York |b McGraw-Hill |c 2001 | ||
| 300 | |a xviii, 185 p.; ind.; 24 cm | ||
| 590 | |a 274.5 | ||
| 650 | |a MEREK DAGANG, MANAJEMEN PEMASARAN | ||
| 700 | |a OWENS, Michele | ||
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