APA (7th ed.) Citation

D'ALESSANDRO, D. F., & OWENS, M. (2001). Brand warfare 10 rules for building the killer brand: Lessons for new and old economy players. McGraw-Hill.

Chicago Style (17th ed.) Citation

D'ALESSANDRO, David F., and Michele OWENS. Brand Warfare 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players. New York: McGraw-Hill, 2001.

MLA (9th ed.) Citation

D'ALESSANDRO, David F., and Michele OWENS. Brand Warfare 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players. McGraw-Hill, 2001.

Warning: These citations may not always be 100% accurate.