D'ALESSANDRO, D. F., & OWENS, M. (2001). Brand warfare 10 rules for building the killer brand: Lessons for new and old economy players. McGraw-Hill.
Citace podle Chicago (17th ed.)D'ALESSANDRO, David F., a Michele OWENS. Brand Warfare 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players. New York: McGraw-Hill, 2001.
Citace podle MLA (9th ed.)D'ALESSANDRO, David F., a Michele OWENS. Brand Warfare 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players. McGraw-Hill, 2001.
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