APA-referens (7:e uppl.)

D'ALESSANDRO, D. F., & OWENS, M. (2001). Brand warfare 10 rules for building the killer brand: Lessons for new and old economy players. McGraw-Hill.

Chicago-referens (17:e uppl.)

D'ALESSANDRO, David F., och Michele OWENS. Brand Warfare 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players. New York: McGraw-Hill, 2001.

MLA-referens (9:e uppl.)

D'ALESSANDRO, David F., och Michele OWENS. Brand Warfare 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players. McGraw-Hill, 2001.