The power of brands: teknik mengelola brand equity danstrategi pengembangan merek+analisis kasus dengan SPSS

The power of brands: teknik mengelola brand equity danstrategi pengembangan merek+analisis kasus dengan SPSS

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Bibliographic Details
Main Author: RANGKUTI, Freddy
Format: Book
Language:English
Published: Jakarta Gramedia Pustaka Utama 2002
Subjects:
MANAJEMEN PEMASARAN, MEREK, PENGEMBANGAN
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