Cita APA (7a ed.)

CHURCHILL, G. A. (1996). Basic marketing research.-- ed.3. The Dryden Press.

Cita Chicago Style (17a ed.)

CHURCHILL, Gilbert A. Basic Marketing Research.-- Ed.3. Philadelphia: The Dryden Press, 1996.

Cita MLA (9a ed.)

CHURCHILL, Gilbert A. Basic Marketing Research.-- Ed.3. The Dryden Press, 1996.