KOTLER, P., & ARMSTRONG, G. (2008). Prinsip-Prinsip Pemasaran Edisi 12 Jilid 2. Penerbit Erlangga.
Chicago Style (17th ed.) CitationKOTLER, Philip, and Gary ARMSTRONG. Prinsip-Prinsip Pemasaran Edisi 12 Jilid 2. Penerbit Erlangga, 2008.
MLA (9th ed.) CitationKOTLER, Philip, and Gary ARMSTRONG. Prinsip-Prinsip Pemasaran Edisi 12 Jilid 2. Penerbit Erlangga, 2008.
Warning: These citations may not always be 100% accurate.