APA (7. basım) Alıntı

PERREAULT, W. D., CANNON, J. P., & MCCARTHY, E. J. (2012). Essentials of marketing. A marketing strategy planning approach. McGraw-Hill Book Company.

Chicago Style (17. basım) Atıf

PERREAULT, William D., Joseph P. CANNON, ve E. Jerome MCCARTHY. Essentials of Marketing. A Marketing Strategy Planning Approach. McGraw-Hill Book Company, 2012.

MLA (9th ed.) Atıf

PERREAULT, William D., et al. Essentials of Marketing. A Marketing Strategy Planning Approach. McGraw-Hill Book Company, 2012.