APA-Zitierstil (7. Ausg.)

PERREAULT, W. D., CANNON, J. P., & MCCARTHY, E. J. (2012). Essentials of marketing. A marketing strategy planning approach. McGraw-Hill Book Company.

Chicago-Zitierstil (17. Ausg.)

PERREAULT, William D., Joseph P. CANNON, und E. Jerome MCCARTHY. Essentials of Marketing. A Marketing Strategy Planning Approach. McGraw-Hill Book Company, 2012.

MLA-Zitierstil (9. Ausg.)

PERREAULT, William D., et al. Essentials of Marketing. A Marketing Strategy Planning Approach. McGraw-Hill Book Company, 2012.