Defense Strategy Against MSME Performance

• Main Authors: Putri, Eskasari, Bandi
• Formato: UMS Journal (OJS)
• Idioma: eng
• Publicado: Universitas Muhammadiyah Surakarta 2024
• Subjects: Survival Strategy (financial attitude, marketing strategy, locus of control, and self-efficacy), business resilience, MSME financial performance, MSME.
• Acceso en liña: https://journals2.ums.ac.id/index.php/reaksi/article/view/4343

The Covid-19 pandemic has hurt various sectors, one of which is MSMEs. During the pandemic, MSMEs experienced a decrease in sales or turnover, and a few experienced an increase. This quantitative research aims to analyze survival strategies (financial attitudes, marketing strategies, locus of contro...