Defense Strategy Against MSME Performance
The Covid-19 pandemic has hurt various sectors, one of which is MSMEs. During the pandemic, MSMEs experienced a decrease in sales or turnover, and a few experienced an increase. This quantitative research aims to analyze survival strategies (financial attitudes, marketing strategies, locus of contro...
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| Main Authors: | , |
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| Format: | UMS Journal (OJS) |
| Language: | eng |
| Published: |
Universitas Muhammadiyah Surakarta
2024
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| Subjects: | |
| Online Access: | https://journals2.ums.ac.id/index.php/reaksi/article/view/4343 |
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