Analisis Minat Pembelian Secara Online Ditinjau dari Online Customer Review, Online Customer Rating dan Kualitas Website (Studi pada Mahasiswa Pengguna shopee.co.id)

• Հիմնական հեղինակներ: Bayu Tri Cahya, Dwi Putri Restuti, Aditya Ayu Safitri, Andri Veno
• Ձևաչափ: UMS Journal (OJS)
• Լեզու: eng
• Հրապարակվել է: Universitas Muhammadiyah Surakarta 2024
• Խորագրեր: Online Customer Review, Online Customer Rating,Kualitas Website, Minat Beli
• Առցանց հասանելիություն: https://journals2.ums.ac.id/index.php/benefit/article/view/2156

The purpose of this study is to determine the impact of online customer reviews, online customer ratings, and website quality on intent to purchase again from Shopee. This type of research is field research using questionnaires. The research group is made up of all students from the 2017-2020 class...