Analisis Minat Pembelian Secara Online Ditinjau dari Online Customer Review, Online Customer Rating dan Kualitas Website (Studi pada Mahasiswa Pengguna shopee.co.id)
The purpose of this study is to determine the impact of online customer reviews, online customer ratings, and website quality on intent to purchase again from Shopee. This type of research is field research using questionnaires. The research group is made up of all students from the 2017-2020 class...
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| Main Authors: | , , , |
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| Format: | UMS Journal (OJS) |
| Language: | eng |
| Published: |
Universitas Muhammadiyah Surakarta
2024
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| Subjects: | |
| Online Access: | https://journals2.ums.ac.id/index.php/benefit/article/view/2156 |
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