Preferensi Konsumen terhadap Pepaya Calina dan Thailand

• Main Author: Widodo, Widodo
• Format: UMS Journal (OJS)
• Language: eng
• Published: Universitas Muhammadiyah Surakarta 2023
• Subjects: Consumer’s preferences; papaya fruit; papaya variety; multi-attribute model
• Online Access: https://journals2.ums.ac.id/index.php/benefit/article/view/2041

Fruit consumers are faced with many choices of papaya fruit that can be purchased in the market. Calina, an unknown variety, is one of the choices for papaya consumers. This study aims to analyse the types of papaya consumers’ prefer between Calina and Thai papayas and to describe the attributes of...