Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs

• Những tác giả chính: Olii, Nurhayati, Nanggong, Ardiwansyah
• Định dạng: UMS Journal (OJS)
• Ngôn ngữ: eng
• Được phát hành: Universitas Muhammadiyah Surakarta 2022
• Những chủ đề: financial literacy; financial inclusion; marketing capability; gender; MSMEs
• Truy cập trực tuyến: https://journals2.ums.ac.id/index.php/benefit/article/view/1488

MSMEs as an economic sector which very vulnerable to financial problems and are dominated by home industries that are attributable to gender stereotypes in their management. Consequently, the dynamics of its management become quite complex in enhancing their marketing capabilities. The purpose of th...