Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs

• Main Authors: Olii, Nurhayati, Nanggong, Ardiwansyah
• Formato: UMS Journal (OJS)
• Idioma: eng
• Publicado: Universitas Muhammadiyah Surakarta 2022
• Subjects: financial literacy; financial inclusion; marketing capability; gender; MSMEs
• Acceso en liña: https://journals2.ums.ac.id/index.php/benefit/article/view/1488

MSMEs as an economic sector which very vulnerable to financial problems and are dominated by home industries that are attributable to gender stereotypes in their management. Consequently, the dynamics of its management become quite complex in enhancing their marketing capabilities. The purpose of th...