Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs

Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs

MSMEs as an economic sector which very vulnerable to financial problems and are dominated by home industries that are attributable to gender stereotypes in their management. Consequently, the dynamics of its management become quite complex in enhancing their marketing capabilities. The purpose of th...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Olii, Nurhayati, Nanggong, Ardiwansyah
Формат: UMS Journal (OJS)
Хэл сонгох:eng
Хэвлэсэн: Universitas Muhammadiyah Surakarta 2022
Нөхцлүүд:
financial literacy
financial inclusion
marketing capability
gender
MSMEs
Онлайн хандалт:https://journals2.ums.ac.id/index.php/benefit/article/view/1488
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