Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs

Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs

MSMEs as an economic sector which very vulnerable to financial problems and are dominated by home industries that are attributable to gender stereotypes in their management. Consequently, the dynamics of its management become quite complex in enhancing their marketing capabilities. The purpose of th...

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Главные авторы:	Olii, Nurhayati, Nanggong, Ardiwansyah
Формат:	UMS Journal (OJS)
Язык:	eng
Опубликовано:	Universitas Muhammadiyah Surakarta 2022
Предметы:	financial literacy financial inclusion marketing capability gender MSMEs
Online-ссылка:	https://journals2.ums.ac.id/index.php/benefit/article/view/1488
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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