Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs
MSMEs as an economic sector which very vulnerable to financial problems and are dominated by home industries that are attributable to gender stereotypes in their management. Consequently, the dynamics of its management become quite complex in enhancing their marketing capabilities. The purpose of th...
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| Formatua: | UMS Journal (OJS) |
| Hizkuntza: | eng |
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Universitas Muhammadiyah Surakarta
2022
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| Sarrera elektronikoa: | https://journals2.ums.ac.id/index.php/benefit/article/view/1488 |
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| _version_ | 1805338138022772736 |
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| author | Olii, Nurhayati Nanggong, Ardiwansyah |
| author_facet | Olii, Nurhayati Nanggong, Ardiwansyah |
| author_sort | Olii, Nurhayati |
| collection | OJS |
| description | MSMEs as an economic sector which very vulnerable to financial problems and are dominated by home industries that are attributable to gender stereotypes in their management. Consequently, the dynamics of its management become quite complex in enhancing their marketing capabilities. The purpose of this study to investigate the impact of financial literacy, gender differences, and financial inclusion on leveraging the marketing capabilities of MSMEs. Collecting data using a survey questionnaire on 168 MSMEs in Gorontalo City with a merge of accidental and snowball sampling techniques. Data analysis using binary logistic regression. The results reveal that the existence of financial knowledge has a significant impact on the creation of financial inclusion in micro, small and medium enterprises. Furthermore, there are different patterns for women and men in obtaining access to credit. The role of gender differences in men who are more likely to access inclusive financial services than women. On the other hand, the creation of financial inclusion further enhances the marketing capabilities of MSMEs. |
| format | UMS Journal (OJS) |
| id | oai:ojs2.journals2.ums.ac.id:article-1488 |
| institution | Universitas Muhammadiyah Surakarta |
| language | eng |
| publishDate | 2022 |
| publisher | Universitas Muhammadiyah Surakarta |
| record_format | ojs |
| spelling | oai:ojs2.journals2.ums.ac.id:article-1488 Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs Olii, Nurhayati Nanggong, Ardiwansyah financial literacy financial inclusion marketing capability gender MSMEs MSMEs as an economic sector which very vulnerable to financial problems and are dominated by home industries that are attributable to gender stereotypes in their management. Consequently, the dynamics of its management become quite complex in enhancing their marketing capabilities. The purpose of this study to investigate the impact of financial literacy, gender differences, and financial inclusion on leveraging the marketing capabilities of MSMEs. Collecting data using a survey questionnaire on 168 MSMEs in Gorontalo City with a merge of accidental and snowball sampling techniques. Data analysis using binary logistic regression. The results reveal that the existence of financial knowledge has a significant impact on the creation of financial inclusion in micro, small and medium enterprises. Furthermore, there are different patterns for women and men in obtaining access to credit. The role of gender differences in men who are more likely to access inclusive financial services than women. On the other hand, the creation of financial inclusion further enhances the marketing capabilities of MSMEs. Universitas Muhammadiyah Surakarta 2022-12-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/index.php/benefit/article/view/1488 10.23917/benefit.v7i2.1488 Benefit: Jurnal Manajemen dan Bisnis; Benefit : Volume 7 Desember No 2 tahun 2022 ; 41-55 2541-2604 1410-4571 eng https://journals2.ums.ac.id/index.php/benefit/article/view/1488/472 Copyright (c) 2022 Benefit: Jurnal Manajemen dan Bisnis https://creativecommons.org/licenses/by/4.0 |
| spellingShingle | financial literacy financial inclusion marketing capability gender MSMEs Olii, Nurhayati Nanggong, Ardiwansyah Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs |
| title | Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs |
| title_full | Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs |
| title_fullStr | Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs |
| title_full_unstemmed | Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs |
| title_short | Peran Literasi Keuangan, Perbedaan Gender dan Inklusi Keuangan terhadap Kapabilitas Pemasaran UMKM: Financial Literacy, Gender Differences and Financial Inclusion, Marketing Capability of MSMEs |
| title_sort | peran literasi keuangan perbedaan gender dan inklusi keuangan terhadap kapabilitas pemasaran umkm financial literacy gender differences and financial inclusion marketing capability of msmes |
| topic | financial literacy financial inclusion marketing capability gender MSMEs |
| topic_facet | financial literacy financial inclusion marketing capability gender MSMEs |
| url | https://journals2.ums.ac.id/index.php/benefit/article/view/1488 |
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