Pengaruh Green Product, Green Advertising, Dan Green Brand Image Terhadap Keputusan Pembelian Dengan Consumer Attitude Sebagai Variabel Mediasi : Buying decision, Green Product Attributes, Green Advertising, Green Brand Image, Consumer Attitude

• Main Authors: Augtiah, Imfrianti, Ihwan Susila, Wiyadi
• Format: UMS Journal (OJS)
• Language: eng
• Published: Universitas Muhammadiyah Surakarta 2022
• Subjects: green product attribute, green advertising, green brand image, consumer attitude, keputusan pembelian
• Online Access: https://journals2.ums.ac.id/index.php/benefit/article/view/1486

The objectives of this study were to determine the effect of green product attributes on purchasing decisions mediated by consumer attitude, to determine the effect of green advertising on purchasing decisions mediated by consumer attitude, to determine the effect of green brand image on purchasing...