Pengaruh Green Product, Green Advertising, Dan Green Brand Image Terhadap Keputusan Pembelian Dengan Consumer Attitude Sebagai Variabel Mediasi : Buying decision, Green Product Attributes, Green Advertising, Green Brand Image, Consumer Attitude

The objectives of this study were to determine the effect of green product attributes on purchasing decisions mediated by consumer attitude, to determine the effect of green advertising on purchasing decisions mediated by consumer attitude, to determine the effect of green brand image on purchasing...

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Dades bibliogràfiques
Autors principals:	Augtiah, Imfrianti, Ihwan Susila, Wiyadi
Format:	UMS Journal (OJS)
Idioma:	eng
Publicat:	Universitas Muhammadiyah Surakarta 2022
Matèries:	green product attribute, green advertising, green brand image, consumer attitude, keputusan pembelian
Accés en línia:	https://journals2.ums.ac.id/index.php/benefit/article/view/1486
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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