Consumer Preference for Mocaf Packaging using Analytical Hierarchy Process (AHP)

• Main Authors: Jatiningrum, Wandhansari Sekar, Astuti, Fatma Hermining, Sabiq, Choirul Sayid, Andika, Arma Ludfy, Adityo, Luthfi Bagus, Mastrisiswadi, Hasan
• Format: UMS Journal (OJS)
• Language: eng
• Published: Department of Industrial Engineering Universitas Muhammadiyah Surakarta 2019
• Subjects: Mocaf, AHP, packaging, consumer preference
• Online Access: https://journals.ums.ac.id/index.php/jiti/article/view/8473

Wheat flour consumption in Indonesia continues to increase, so the government must import wheat on a large scale. One of the ways to reduce wheat consumption is by using substitutes. Mocaf (modified cassava flour) is a kind of flour that derived from cassava plants (Manihot esculenta). This flour ca...