Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah

Kampung Gadukan Surabaya, is a center of the village featured products ladies fashion bags in East Java. Foreign products, especially from China,became a threat to SME won in both domestic market and export market. Variations in product design and affordable price of make imported products more in d...

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প্রধান লেখক: Hariastuti, Ni Luh Putu, Lukmandono, L.
বিন্যাস: UMS Journal (OJS)
ভাষা:ind
প্রকাশিত: Department of Industrial Engineering Universitas Muhammadiyah Surakarta 2017
বিষয়গুলি:
অনলাইন ব্যবহার করুন:https://journals.ums.ac.id/index.php/jiti/article/view/2596
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author Hariastuti, Ni Luh Putu
Lukmandono, L.
author_facet Hariastuti, Ni Luh Putu
Lukmandono, L.
author_sort Hariastuti, Ni Luh Putu
collection OJS
description Kampung Gadukan Surabaya, is a center of the village featured products ladies fashion bags in East Java. Foreign products, especially from China,became a threat to SME won in both domestic market and export market. Variations in product design and affordable price of make imported products more in demand by the public. Increased competitiveness through the realization of the strategy of product diversification as a strategy that needs to be done in the SME businesses expand reviews their markets. Through a gap analysis to obtain customer satisfaction criteria and refers to the eight dimensions of product development, the resulting that there are 20 criteria in product attributes are important by consumers. In addition, from the design concept of the initial design of products produced four factors of quality criteria that should be a priority in the product design process. The fourth factor is the quality of the quality of raw and auxiliary materials, elegant design, color and quality of the production process. Based on reviews these four factors, the quality of the products of SMEs will be expected to meet the desires of consumers.
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spelling oai:ojs2.journals.ums.ac.id:article-2596 Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah Hariastuti, Ni Luh Putu Lukmandono, L. design; SME; product design; strategy Kampung Gadukan Surabaya, is a center of the village featured products ladies fashion bags in East Java. Foreign products, especially from China,became a threat to SME won in both domestic market and export market. Variations in product design and affordable price of make imported products more in demand by the public. Increased competitiveness through the realization of the strategy of product diversification as a strategy that needs to be done in the SME businesses expand reviews their markets. Through a gap analysis to obtain customer satisfaction criteria and refers to the eight dimensions of product development, the resulting that there are 20 criteria in product attributes are important by consumers. In addition, from the design concept of the initial design of products produced four factors of quality criteria that should be a priority in the product design process. The fourth factor is the quality of the quality of raw and auxiliary materials, elegant design, color and quality of the production process. Based on reviews these four factors, the quality of the products of SMEs will be expected to meet the desires of consumers. Department of Industrial Engineering Universitas Muhammadiyah Surakarta menristek_dikti 2017-07-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journals.ums.ac.id/index.php/jiti/article/view/2596 10.23917/jiti.v16i1.2596 Jurnal Ilmiah Teknik Industri; Vol. 16, No. 1, Juni 2017; 13 - 21 Jurnal Ilmiah Teknik Industri; Vol. 16, No. 1, Juni 2017; 13 - 21 2460-4038 1412-6869 ind https://journals.ums.ac.id/index.php/jiti/article/view/2596/3192 Copyright (c) 2017 Jurnal Ilmiah Teknik Industri http://creativecommons.org/licenses/by-sa/4.0
spellingShingle design; SME; product design; strategy
Hariastuti, Ni Luh Putu
Lukmandono, L.
Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah
title Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah
title_full Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah
title_fullStr Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah
title_full_unstemmed Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah
title_short Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah
title_sort analisis perancangan desain produk gadukan guna meningkatkan daya saing industri kecil menengah
topic design; SME; product design; strategy
topic_facet design; SME; product design; strategy
url https://journals.ums.ac.id/index.php/jiti/article/view/2596
work_keys_str_mv AT hariastutiniluhputu analisisperancangandesainprodukgadukangunameningkatkandayasaingindustrikecilmenengah
AT lukmandonol analisisperancangandesainprodukgadukangunameningkatkandayasaingindustrikecilmenengah