Entrepreneurship Marketing Development Model To Improve SMEs Economic Performance In Semarang

• Main Authors: Harini, Cicik, Rahmayuna, Novita
• Format: UMS Journal (OJS)
• Jezik: eng
• Izdano: Universitas Muhammadiyah Surakarta 2023
• Teme: Entrepreneurship Marketing, e-Commerce, SMEs (Micro Small and Enterprises) Performance
• Online dostop: https://journals.ums.ac.id/index.php/dayasaing/article/view/21466

The empowerment of SMEs (micro small and enterprises) in the midst of globalization and high competition with ASEAN Economic Community (MEA) is expected to be an opportunity to exploit ASEAN regional policy in order to develop market as market player as its market. SMEs (micro small and enterprises)...